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Amazon cracks down on bad review practices - Business Insider
Cancel anytime online. Some sellers are now using other methods to incentivize customers without Amazon finding out. One of the most common tactics, according to Amazon customers who spoke with Business Insider, is to ask customers to buy a certain product on Amazon and say that they will subsequently be reimbursed via PayPal. In order for it to be marked as an "Amazon Verified Purchase," the reviewer must have bought the product themselves, without receiving a discount from the vendor.
In a interview with Digiday , an anonymous Amazon reviewer described the PayPal reimbursement method as the most "dishonest" thing a vendor had asked them to do. A private Facebook group called Amazon Blacklist , which provides its members with a forum to post reviews about dishonest buyers and sellers on Amazon, sheds light on just how widespread this controversial tactic is. Hundreds of customers have posted screenshots of their interactions with sellers who had promised refunds for reviews. Many of these customers hadn't received the refund.
An underground review system
To be an "Amazon Verified Purchase," the reviewer must have bought the product themselves, without receiving a discount from the vendor. Lorna, who asked that her last name not be used, was once a reviewer on Amazon and accepted products at a discount. But, she was barred from posting reviews on Amazon after she and her daughter duplicated a product review, which was a violation of the site's terms.
Lorna said that her Prime account was not among the wave of closures last week.
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She said she thinks she wasn't affected because she has never accepted refunds via PayPal. PayPal's website states that its customers' personal information could be shared with Amazon. This means that Amazon could be aware of these PayPal refunds and is clamping down on shoppers who are using them. Sellers' gaming of Amazon's review system has played out in other ways. In February , Business Insider reported that multiple people in the US and Canada were receiving packages that they hadn't ordered. Some experts speculated that sellers could be creating fake accounts and sending products to random addresses, then leaving glowing "verified reviews.
Several customers who were impacted by the account closures confirmed to Business Insider that they, too, had received random packages. It is not yet clear whether the two are connected.
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Several people in the US and Canada reported receiving Amazon packages they did not order. The company said in a statement: "We have found very few reviews written on these shipments and we remove any reviews that we do find immediately. Only the sender can write a verified purchase review and still must meet the minimum requirements. The sender cannot write a review on behalf of the receiver. Our review detection systems are trained to catch this type of behavior and we will continue our ongoing efforts to detect and prevent abuse. If you're an Amazon customer with a review experience to share, email retail businessinsider.
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